Meet Jenni Gritters, ZEST Founder & Chief Storyteller


Jenni is a Seattle-based health and outdoors journalist. She has a bachelors degree in Psychology from Bucknell University and a masters in Journalism from Boston University. She also completed a social media certification in 2012 and a yoga teaching certification in 2018.

Jenni has had a varied storytelling career: She’s worked with small healthcare start ups like MedTech Boston (where she was the managing editor) and at nationally-read viral websites like Upworthy (where she rebuilt the site's freelance system and managed staff writers). Jenni also worked as an editor at the New York Times' product review site, Wirecutter, where she edited health, fitness, travel and outdoors content, and she's been a freelance writer for a number of publications for the last 7 years, with bylines in publications like Boston magazine, 538, the REI Co-op Journal, Outside Magazine, Experience Magazine, Greatist and the New England Journal of Medicine. In 2018, Jenni decided to leave the corporate setting to build ZEST, a storytelling consultancy that offers writing and editing services to health and travel-focused clients. She’s also edited several narrative book projects and has experience ghostwriting.

In addition to writing and editing, Jenni worked as a high school and college professor in Boston, teaching journalism, digital media and communications to students from many different backgrounds. She also offers workshops to corporate clients in Seattle about how to create more digitally savvy stories.

"Jenni is unequivocally one of the most organized and schedule-savvy people I have ever met... As an editor, she is unfailingly positive, motivating, and inspiring; and I'm so lucky to have had the chance to work with her."- Hannah Weinberger, Freelance Journalist