PACKAGE A: CONTENT CONSULTING
If you’re looking for some direction regarding how your business can better utilize content to bring in new clients, this package is for you.
Based on knowledge gleaned from working with dozens of media companies, I’ll conduct a full-scale evaluation of your current content production pipeline, including existing content on your website, social media, and any other collateral you feel is important. From this, I’ll produce a lengthy report detailing recommendations for how to move forward, as well as a 3-month runway program that you can use to implement the changes with writers of your choice.
One time fee: $1,000
PACKAGE B: CONTENT MANAGEMENT
If you already have a fair amount of content built and are looking for someone to hire freelance writers and manage the editorial calendar moving forward, this package is for you.
I’ll still conduct that full-scale evaluation of your current content production pipeline, including your website, social media, and any other collateral you feel is important. Based on this evaluation, I’ll produce and implement a full-scale plan to bring in freelance writers and build a steady pipeline of well-written and highly searchable content. This package includes recruiting writers, training them, producing training documents, building out editorial processes (like a calendar, editing pipeline, and production schedule), setting prices, and more.
You’ll receive one, hour-long, bi-weekly check-in call, weekly email updates, and two pieces of new content per week. Note that this package does not include the cost of paying writers to build content.
COST: $2,000/ month
PACKAGE C: COPY EDITING
If you need someone to clean up what you've already produced, this package is for you. I'll tackle 10 pieces of pre-written content and conduct both developmental and copy edits on those stories, to polish them up and prime them for both SEO and readability. This process is typically very quick-- about a week turn around-- and includes one round of feedback. Along with the edited copy, I'll also include a memo about where the content can best be used to bring in new customers and create interest around your product or topic area.
One time fee: $500